Online ad campaign optimization startup Campanja, which has developed a search engine marketing platform aimed at maximizing customers’ ad spend in real-time by adjusting for factors such as location, time, and seasonality, has beefed up its coffers — closing a $5 million Series A, led by Hoxton Ventures and DFJ Esprit.
Google backer and Angel investor Ram Shriram, also participated in the round, along with David Axmark, co-founder of MySQL.
Campanja, a Swedish startup founded back in 2010, said it plans to use the new financing for an international expansion push that will include opening new offices in London and New York (its existing offices are in Stockholm, Sweden, and Palo Alto).
The new capital will also go on expanding its team with “key” hires at those existing offices, as well as continued invested in platform development. The startup grew to 44 employees last year, and forecasts its revenues will grow 300% this year.
Campanja does not break out customer numbers but notes “major U.S. advertisers” as being among its user base. (Netflix is one such customer it names on its website.) Other customers are located in Europe and the Middle East.
It claims its technology platform can improve online ad campaign effectiveness by up to 60%, using technologies such as real-time tracking, predictive modelling and high frequency bidding.Read More…
Source : Techcrunch