Paid Search Spend Surges 27% and Mobile Grabs 40%

Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role.

Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on Thanksgiving Day compared to 2012. Black Friday same seller sales hit a record high, increasing 35 percent

Paid Search Spend Surges 27% and Mobile Grabs 40%

Paid search saw big increases in click volume and retailer spend. Retailers spent 27 percent more on paid search campaigns this Thanksgiving and Black Friday than in 2012, according to a new report from Kenshoo. Thanksgiving saw a 33 percent increase in paid search spend year-over-year, and Black Friday spend rose 21 percent from 2012.Read More…

Source : Search Engine Land

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