According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has asimilar deal with Microsoft-Bing and, of course, with Apple (maps).
Yelp has an API that permits third parties to use of a portion of its reviews and local listings content. The Bing deal, announced in June of last year, is a more elaborate version of that with a deeper integration. Below is a screenshot of how Yelp content is shown in Bing search results today:
Yahoo has recently started to introduce a new, more elaborate presentation of local business content into its search results. Like the Bing page above (and like Google) there will be a structured box on the right that offers a broad range of enhanced information.
It’s very likely that we’ll see Yelp reviews, photos and other content integrated into Yahoo search in a way very similar to the Bing example. However Yahoo will probably go further if it considers Yelp’s content a potential differentiator.Read More…
Source : Search Engine Land