Products, Prices & Proximity Are Most Important Info On Local Business Websites

Historically, website design and optimization have been uncomfortable bedfellows. The structural and content requirements of SEO were seen to restrict the fluidity of design and user interaction, while a narrow focus on website style often meant that the need to gain visibility in search and convert clicks into customers was overlooked.

While these reluctant friends have kissed and made up, there is often too great a focus on design and optimization over the basics, i.e., what information customers value the most when they visit a website.

Products, Prices & Proximity Are Most Important Info On Local Business Websites

In January of this year, we (BrightLocal) surveyed our local consumer panel (3,000+ consumers based in US and Canada) to learn more about their attitudes and expectations toward local business websites. We wanted to understand what information is most important to them and what factors make them most likely to use a local business (or put them off contacting a business).

The following four charts cover some of the key findings from the survey. The full set of findings and charts along with gender and age breakdowns can be found on BrightLocal.com.Read More…

Source : Search Engine Land

Advertisements
Posted in Search Engine

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: