Where’s the Search?

Thirty years ago three little old ladies asked an exceedingly simply question about a hamburger. The premise of their collective query quickly permeated pop culture when the catchphrase made its way onto T-shirts, pithy comic routines, and eventually into the 1984 Mondale vs. Hart presidential debate.

The iconic slogan “Where’s the Beef?” no longer resonates with the third-pound-bacon-stuffed-cheese-laden-mega-burgers served up from today’s fast food obesity express lanes. However, several sardonic correlations can be made with today’s digital environment, especially when it comes to search.

Before we ask “where’s the search?” we need to understand how and why searching has been supplanted by finding and answering.Let’s take a brief walk through an abridged history of search in order to better understand how the engines have whetted digital marketers’ appetites for organic search results.

Search B.G. (Before Google)

Originally, the Internet was nothing but a compendium of File Transfer Protocol (FTP) sites that users could peruse in an attempt to find specific communal files. As the list of web servers joining the Internet grew, the World Wide Web became the interface of choice for accessing information on the Internet. Naturally, the need for finding and organizing the geographically dispersed data files developed.

In the early 1990s, search engines spawned from users’ needs to readily navigate the files on the web servers that made up the Internet.Archie became the first index that attempted to organize this content. Gopher made the database searchable.In 1993, Mosaic provided the graphical interface that greatly improved web browsing. All we needed was a way to find all the content that was out there.

Enter Wandex – the first title tag web crawler, which was quickly followed by its full-text indexing cousin, WebCrawler in 1994.Silicon Valley was becoming the epicenter of search engine innovation in 1993.

Search Before Google

Excite was launched, and then the Yahoo directory. WebCrawler, Lycos, Infoseek and AltaVista crawlers quickly followed. Inktomi and HotBot joined the search engine club in 1996.This was an exhilarating time filled with revolutionary digital discoveries.

Then an interesting thing happened. Ask Jeeves joined the crowded marketplace and forced us all to consider what natural language search queries would dig up in its expansive treasure trove of text-based content. The first answer engine was borne.Read More…

Source : Search Engine Watch

Posted in Search Engine

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