Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

What is SEO, really? You’re bound to get a slightly different answer from each person you ask, based on their frame of reference.

Because there are so many aspects of search, and the rules continually change according to algorithm updates designed to prevent manipulation, an entire industry has been built around a gray area that can be overwhelming for some.

For those of us who have been around for a while, some aspects of SEO have never changed. And, a quality website will always have a significantly better chance of performing in search over weaker competitors.

The guidelines provided by each search engine are very useful in determining how search engine-friendly a website is, and should become a vital reference for every business or brand with a website.

Google, Bing, and Yahoo each present website guidelines online. The search engines share the same position when it comes to fundamentals of a quality website for search. There are nuances that are not included in these guidelines will be important, such as length of content pages, the proper use of RSS feeds, and proper integration of social media.

Google offers a significant amount of documentation to guide webmasters. And, Google and Bing both provide Webmaster Tools from which to monitor and improve SEO. However, the most mission-critical features are covered by each of the search engines.

Below is a simplified reference chart to facilitate reference and comparison of guidelines across each of the three top search engines. Read More…

Source : Search Engine Watch

Posted in Search Engine

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